Aalaya’s Snack Shack (formerly Aalaya Corn) needed a refresh to better relate to her target audience and fit into the St. John’s Shopping Centre atmosphere in Liverpool. For the new logo, I selected a rounded, familiar font that exudes comfort and approachability, and ensures a warm and inviting feel. For the rest of the brand, I infused vibrant gradients that not only tantalise the taste buds but also visually excite customers as they approach the stall, bringing a sense of freshness and energy to the kiosk.