Showcase Cinemas came to us with another challenge: creating a new brand for their hot food offering.  Inspired by the bold, flavour-led feel of classic American chicken shops, this led to the creation of Louie’s — a warm, familiar name with subtle Southern charm, nodding to Louisiana (with a light reference to Louis Armstrong too).

I developed the logo, brand guidelines, and full range of food packaging, creating a cohesive identity that feels characterful and inviting. The visual style draws on Louisiana-inspired culture, using rich colours, confident typography, and playful details to bring personality to the brand across every touchpoint.