This was the final project developed for my MA in Visual Communications at the University of Salford. Dead Books Club is a subscription system for sustainable young adults with a passion for printed books. The aim of this project is to design a sustainable solution for the waste issue in the publishing industry focusing specifically on how young adults deal with it. The research culminated in the creation of a subscription system with a complete business model, redesigned book covers, identification of potential brand partners, and a full prototype of the first box and website.